Media & Entertainment

With 20 years of experience, Verde Tech System’s approach achieves tight integration of people and processes across your publishing delivery mechanism and delivers the highest value per investment.

Services We Provide

Verde Tech Systems provides a variety of Media Intelligence Services to the Media and Entertainment Industry. Our MI Services make use of Automated Processes and include Analytics for advantageous competitive knowledge.

Media

With over 20 years of experience, Verde Tech System will be your go-to source for all of your Media Intelligence Solutions.

Companies today are looking for a partner who can implement a process customized for their specific needs and at the same time manage to maintain the continuity of their work. Verde Tech Systems Media Intelligence professionals have experience in a wide range of services, with their technical expertise and client-focused approach delivering consistently superior results.

Media Intelligence

Broadcast & Cable TV Monitoring

The advertisements are identified and segmented, using a software proprietary to the Clients or provided by Verde Tech Systems. Services such as masterarbeit schreiben lassen demonstrate the importance of structuring tasks efficiently. These identified advertisements are then mapped against an archive for duplicates, and any new advertisements identified are placed in a queue for classification and attribution. The process involves:

Segmentation: Identification of advertisements
Mapping: Whether the advertisement is new or a repeat of an earlier advertisement
Classification: Placing the advertisement in its relevant category
Quality Assurance: Verifying if the first two processes were executed correctly
Attribution: Adding attributes to the advertisement in accordance with Client needs and requests

Online Ad Monitoring

Web-scraping software is used to identify advertisements appearing on the various web pages. Sometimes, the automated process identifies an advertisement as new due to varying sizes or orientations. Verde Tech System’s business process function is to isolate an advertisement that has been identified and trigger a search against an archived database, map its attributes from an existing duplicate advertisement or mark it as new. If the advertisement is new, as most of them are, the ad is moved to the next step, the attribution process, where attributes such as Primary Advertiser, Co-op Partner, Competitor, Headline, a brief Advertisement Description, Celebrities and a Tag Line are all captured.

Print Media

Scanned pages of Newspapers and Magazines are accessed from a secure database. The mapping process with data from an archived database is done to eliminate duplicate advertisements. Advertisements are identified based on specific guidelines, and attributes are added, similar to online advertisements. The client is able to identify any new advertisement appearing in a publication throughout the U.S. within a few days of the availability of the publication.

Radio Broadcasting Monitoring

In this kind of processing, broadcast material goes through the following steps:

Multilingual capability

Automated Processes

Verde Tech System’s RUZIVO platform automates Segmentation, Classification and Attribution

In today’s data-driven world, your media intelligence service partner makes all the difference. We provide a balance of flexible and affordable, sophisticated, automated and cloud based Media Intelligence features that improve quality & cost for our clients.

Automated Processes

RUZIVO is an automated platform developed by Verde Tech System’s. Verde Tech System’s Media Intelligence (MI) practice has been in the media space for over a decade. The MI Practice develops & produces data to selected customers who provide intelligence on media consumption, performance & value to advertisers. In order to learn more about our MI platform, please visit Verde Tech System’s website.

Quality Review & Analytics

Verde Tech Systems is laser focused on accuracy and easily interpreted information.

reat your data like you would a party guest. Assess them first, make sure they are reliable and make sure they don’t contain any unnecessary information that may clutter your dashboard.

Quality Review & Analytics

Verde Tech Systems is laser focused on maintaining a superb level of accuracy. The Quality Review process is manual and can be done at any percentage, dependent on the clients’ requirements.

After the data has gone through the Quality Review process, all information is brought together and the client has the ability to run custom reports. With clear, powerful dashboards, the information is easily interpreted and presented.
The steps of our Quality Review & Analytics Process includes: